PR does not stand for press release. Not at Benchmark, anyway. The most effective PR starts with strategy – sound thinking that considers all of the available avenues for reaching the right audiences at the right time with the right messages. Our seasoned consultants are knowledgeable and experienced in all areas of strategic communications. We have helped clients too numerous to count develop comprehensive, reality-based, accountable, action-oriented strategic plans across many varied industries and business situations.
GRAPHIC DESIGN AND CREATIVE SERVICES
Brands are not just about names and logos, they speak for your company. No matter how well made your brand is, it has to be well known. Let us help you build the image you deserve. Unlike firms that provide graphics alone, we have the writing talent to integrate powerful design with lively, media-savvy copy. Our team of experienced communications professionals can guide you through any design project – from initial concept to final layout. Whether you need a whole new branding strategy, an annual report, or just want to strengthen your marketing materials with a more exciting visual approach, we can set your organization apart with a professional polish.
Digital communications, such as social media, blogging and on-line newsletters, are here to stay. More and more, content and news creation is being delivered through a platform in the online space. The tools will change but the strategy will not. We can help you be effective in the online space through a comprehensive approach to social media and content development.
WRITING AND BRAND JOURNALISM
Benchmark Public Relations began as a writing company. And even though we now offer a full array of public relations services, top-notch writing remains at the core of our business. In fact, every employee in the company is a writer. Providing anything from bylined articles to fact sheets, speaking notes, public service announcements, customized newsletters or annual reports, if you need high quality wordsmithing, we are the company to call.
MEDIA RELATIONS AND TRAINING
Media relations is the centrepiece of our business. Benchmark PR will make sure your story is delivered in the right way, to the right people, via the right media medium. No other PR or advertising agency is as intricately familiar with the Saskatchewan and Manitoba media markets as we are. In addition to our media directories, we offer targeted media release distribution so you can reach the members of the media most likely to cover your story. We help you learn to work with the media. Whether through story development, or skillful media training that prepares executives to speak with reporters, our clients are prepared to tell their stories in ways that capture the media’s attention and result in favorable coverage. When we initiate contact with the media with story ideas they listen because we do not waste time with frivolous pitches or thinly-veiled attempts to get free advertising.
A thousand details go into making a successful event, but it takes just one phone call to Benchmark PR to make it happen. Small or large, low-key or high profile, local, provincial or national in scope, we have the capability to organize any kind of event that you might need. Whether you are opening a new location, hosting a charity event or conference, or hosting a private gathering, the Benchmark PR team will create a one-of-a-kind event for you. We handle everything from research, event planning, coordination, invitation management, invitation design and copy, and event-related media relations. Let us worry about the details and your next event is sure to be a success!
Our clients enjoy access to a full-range of custom, analytical tools and research methods to assist them in moving their organizations in a strategic direction. We produce unbiased results in a fast and efficient timeframe that exceeds the pace of larger research firms. We pride ourselves in working hard to get to know the unique business needs of each client. The ability to offer customized and personalized service is what sets us apart from our competitors. We provide both quantitative and qualitative research as well as policy research, white papers and position papers.
PROJECT MANAGEMENT AND ADMINISTRATION
There are many organizations that cannot afford full time staff to handle the variety of services that are required to service their members and the volunteers do not have the time to do it themselves. That’s where we can help. We provide all the management and administrative support an organization requires. We can organize meetings, take minutes and create agendas, apply for grants, maintain websites and social media accounts, maintain membership databases, create and distribute newsletters and annual reports, and provide financial management.