ABOUT US
For almost 35 years, Benchmark Public Relations has been Saskatchewan’s leading public relations firm, providing a full range of communications and marketing services. Our team of seasoned staff and consultants brings extensive experience in strategic communications, media relations, event planning, social media, and design.
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We take pride in getting to know the unique needs of every client and tailoring our services to fit those goals. That ability to deliver customized, personalized solutions is what sets us apart. Whether you require a comprehensive communications strategy, media outreach for a new initiative, a social media campaign, a special event, or website development, Benchmark has the expertise to help you succeed.
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Time and resources matter. That’s why clients trust Benchmark Public Relations to deliver thoughtful strategies and effective results. With our senior strategists, writers, and designers working alongside you, your communications and marketing needs are in expert hands.
WHO WE ARE
PAT REDIGER
MANAGING PARTNER
Pat began his career as a journalist and author, before establishing the Benchmark Group of Companies that has interests in strategic communications and marketing, book publishing, and management consulting. Pat has served on numerous boards and committees including a term as President of the Saskatchewan Writers Guild and as a board member of the Saskatchewan Science Centre and Western Canada Magazine Awards Foundation. He grew his company from a one-person consultancy to one of the largest full-service strategic communications agencies in Western Canada with more than 300 clients across the country that have come to rely on him to deliver high quality, cost-effective services second to none. Pat holds a Bachelor of Arts Degree in Journalism and Communications from the University of Regina and has often been welcomed back as a guest lecturer. He has also taught at the university’s Public Relations Certificate Program and its Business and Professional Development Program. He has also presented on public relations at various conferences and special events.
DR. LYNN GIDLUCK
PARTNER
Lynn has a wealth of public relations experience. She has served as the Executive Director of Corporate Affairs with the Saskatchewan Gaming Corporation and has provided media relations for the Government of Saskatchewan. She holds a Doctorate in Public Policy from the University of Regina and a Certificate in Adult Education from St. Francis Xavier University. An accomplished author and accredited communicator, Lynn has also been a finalist for the Saskatchewan Book Awards.
DIANA RAPOPORT
CREATIVE DIRECTOR
Diana has almost 20 years of experience at various design agencies and at the Saskatchewan Science Centre. She has experience with branding, packaging, advertising, web and multimedia, catalogues, newsletters, presentations, exhibits, television commercials, video and audio editing. Diana has led numerous branding efforts and is the lead designer for publications such as the Hill Levene Business Review and Saskatchewan Farmers’ Voice. She is a graduate of the Tiltan College of Art and Visual Communications in Haifa, Israel. She will provide high-end graphics and design as required.
ANGELA PRAWZICK
SENIOR COMMUNICATIONS CONSULTANT
Angela Prawzick is a communications professional specialising in crisis communications, media relations and media training, with extensive experience in the emergency management world. As the Spokesperson for Regina Fire & Protective Services, Angela responded operationally to major emergency incidents. She developed the department’s communications plan and strategies, web and social media content and a range of communications materials. She also provided media training to fire service professionals across Saskatchewan. Angela spent nearly 10 years as the Senior Researcher with the Emergency Communications Research Unit in the Faculty of Journalism at Carleton University in Ottawa. She responded to major Canadian emergencies to study emergency management practices in the field, with a focus on media management. She was also a regular lecturer at the Canadian Emergency Preparedness College and the Canadian Police College.
WARREN NERBY
MARKETING CONSULTANT
The quarterly magazine for the Saskatchewan Association of Rural Municipalities (SARM), as well as the spring convention guide. Warren has extensive experience having worked with the Regina Leader Post, Brown Communications, the Saskatchewan Hotels and Hospitality Association, and various publications in British Columbia. His media experience is beneficial in developing media buying and earned media strategies.
ANNA REDIGER
GRAPHIC DESIGNER
Anna Rediger, Graphic Designer, is a graduate from Mount Royal University with a Bachelor of Communications in Information Design. She has worked on projects for a variety of clients including the Saskatchewan Association of Social Workers, Saskatchewan Cattle Association, Saskatchewan Music Educators Association, and the Saskatchewan Public Service Commission.
CINDY MANTEI
GRAPHIC DESIGNER
Cindy, communications consultant, has more than 20 years experience in management and design. She served as the manager of the Marvel Beauty School before embarking upon a new career in graphic design. She attended the Graphic Communications Program at Saskatchewan Polytechnic and is proficient with spreadsheets and designing forms, newsletters, brochures and leaflets.
WARREN LISTER
SENIOR COMMUNICATIONS CONSULTANT
Warren specializes in the development and implementation of strategic marketing plans. Warren has more than 25 years experience in customer engagement, marketing, sales, change management and high performance coaching. He is a focused, strategic thinker with expertise in regu-latory environments, aggressive growth environments, mergers and acquisitions. Warren most recently served as the Vice President of Customer Service at Hydro One, and previous to that was the Vice President of Marketing at Viterra. Warren is also a former Olympic Coach with Team New Zealand.
RON PODBIELSKI
SENIOR COMMUNICATIONS CONSULTANT
Ron is a professional communicator and corporate leader, with over 35 years of experience with provincial and federal Crown Corporations, Treasury Board Crowns, provincial ministries as well as the non-profit sector. Ron spent 17 years as an executive member with SaskEnergy and Farm Credit Canada, and was prime corporate spokesperson for SaskTel. Ron's background includes direct hands-on experience in strategic communications planning, issues management, media relations and training, internal communications, government relations, social media, business writing and community investment. A graduate of the University of Regina's Journalism and Communications program (Great Distinction), Ron's involvement includes extensive Board and project involvement with the Saskatchewan Roughriders, Regina Crime Stoppers, the Royal Canadian Legion, the Saskatchewan Science Centre and Globe Theatre.
SOPHIE GAUDET
RESEARCH CONSULTANT
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Sophie has a decade of experience conducting research for the private and public sectors. Prior to returning to Saskatchewan in 2011, Sophie was Manager of Demography in the Alberta Ministry of Finance. Sophie has extensive experience in social behavioural research, demography, and market research. She has conducted quantitative and qualitative research including program evaluations, market share and product market testing, segmentation and psychographic profiling, as well as employee engagement and satisfaction surveys. She has worked with clients in the gaming, provincial government, post-sec-ondary, municipal, healthcare, and financial services sectors to help them identify their data and research needs and create new research programs to support strategic planning and analytics.
BILL ARMSTRONG
COMMUNICATIONS CONSULTANT
Bill is a Regina-based writer who has written for a variety of clients on a wide range of topics, in print and online. He is also a keen amateur photographer with a special focus on Saskatchewan’s landscapes. Bill is a student of Canada’s and Saskatchewan’s history, and in particular in the province’s built heritage. He volunteers with Nature Conservancy Canada on conservation projects and writes blog posts for the Friends of the Provincial Archives of Saskatchewan.