PUBLICATIONS
SASKTRAILS EXPLORER
SaskTrails Explorer is a digital magazine published twice annually by Benchmark Public Relations on behalf of the Saskatchewan Trails Association. Each issue celebrates Saskatchewan’s vibrant trail network, with seasonal editions released in May and December. The magazine features trail updates, community events, stakeholder news, and immersive content that inspires exploration from sand dunes and forests to grasslands and beyond. Published using Flipsnack, SaskTrails Explorer replicates the feel of a printed magazine while incorporating videos and interactive links. Distributed directly to STA members and shared with more than 9,000 followers across social media, it offers a powerful platform for organizations looking to connect with trail users across the province.
GLOBAL VENTURES
The Saskatchewan Trade & Export Partnership (STEP) introduced Global Ventures magazine in 2009 with the intent of carrying a message on behalf of and to the business community. The publication is an appropriate medium to relay timely messaging to the local business community and the network of international contacts that STEP has developed. Articles featured identify STEP members who are making a strong economic impact to the province while the publication offers provincial business leaders, stakeholders, provincial and international media as well as international contacts with timely information pertaining to Saskatchewan exports. To date, over 300 STEP members have chosen to be profiled/ referenced in the publication with many reporting a significant increase in their profile and strong recognition of their business activities and capabilities.
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SASKCATTLE TIMES
SaskCattle Times is the official quarterly publication of the Saskatchewan Cattlemen’s Association, reaching 16,000 beef producers and industry stakeholders across the province. Each issue features news, research updates, producer stories, and expert insights on cattle production and policy. Distributed by mail and available online, the publication is a key voice for Saskatchewan’s beef sector. Benchmark Public Relations serves as the publisher, providing full editorial, design, and advertising services.
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SASKATCHEWAN FARMERS’ VOICE
From 2018 to 2024, Benchmark worked in partnership with the Agricultural Producers Association of Saskatchewan (APAS) to produce Saskatchewan Farmers’ Voice, a biannual magazine with a circulation of 35,000. Delivered to every farm household in the province through Canada Post, as well as to key decision makers including MPs, MLAs, government ministries, and agricultural stakeholders, the publication provided APAS members with valuable updates on association initiatives, in-depth features on pressing agricultural issues, and practical information on agronomy, business, and member benefits. Benchmark managed the full editorial and production process, helping APAS engage its membership and ensure the voice of Saskatchewan farmers was heard across the province.
RURAL COUNCILLOR
Over a nine-year span, Benchmark partnered with the Saskatchewan Association of Rural Municipalities (SARM) to produce Rural Councillor, the official quarterly publication of SARM and the Rural Municipal Administrator’s Association of Saskatchewan (RMAA). Distributed to reeves, councillors, administrators, MLAs, government departments, and subscribers, the magazine served as an essential communication tool for rural governance across the province. Benchmark led the redesign and rebranding of the magazine along with advertising rate cards and promotional materials. Our team provided full design and production services, managed advertising sales, coordinated with printers, and supplied web-ready editions for online access. The success of this collaboration also led SARM to engage Benchmark for additional projects, including convention guides, the WINS Report, and other special publications.
HILL | LEVENE REVIEW
We worked with the Hill and Levene Schools of Business at the University of Regina to revamp their annual publication with a new name, the Hill | Levene Review, and fresh look. Each issue now focusses on a specific theme which highlights the impact the business schools are having in a particular area in the community, province and beyond. The publication is an opportunity to share the successes of the students, to profile the outstanding research that is taking place in the business school and to introduce you to some of their distinguished alumni.
